The omnichannel strategy has changed the way customers interact with retailers and CPG brands. Smartphones have also made it impossibly easy to interact with and market to customers. For promotions to not come across as clumsy and tone-deaf, retailers need to better understand changing preferences, and shifting demand so they can personalize their interactions. With Altair, retail analysts derive deeper customer insights, faster, by blending and analyzing data across all channels, without any coding or IT dependencies. Data is your biggest asset in the war for attention and loyalty.

In an era when new retail entrants exclusively sell their goods via digital channels, customers today have more choice where they purchase from, when they purchase, and at what price. Brand loyalty is often an afterthought as customers shop around for their best option. Retailers are challenged to find new ways to appeal to existing and potential buyers. Altair’s data analytics solutions enable retail organizations to profile, segment and score innumerable individual consumers to better understand the propensity of one to select a product for purchase, and at what price consumers will most likely be willing to pay.